We hope this post expands your thinking about SEO. New way: Optimize the searchers’ experience to maximize your visibility Old way: Optimize your content to rank and get clicks from search engines
What do they see? How can you be part of that experience? Think about the experience of the searcher. Don’t just optimize content with the hope of rankings and traffic. Think beyond the rankings and look for any opportunity to be more visible with your target audience. We need to look more closely at the search results before making a plan because the right plan depends on what appears in the search results. We need to go beyond basic SERP analysis. So now, we all need more flexible SEO strategies. These days, it’s rare to see those 10 blue links.
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